DAY DREAMING

CherieD feels it’s time for a design palate cleanse - we want to shake off the gloomy cobwebs of 2020 so far and look forward, not ignoring the lessons we have learned, but with hope for the future.
Can't help DAYDREAMING: about what's next....

While the world is put on hold, we find strength in community and collectively we navigate to new meanings and learn to innovate.
Rallying our creative powers towards dreamy and digital dimensions, we're launching our next collection with the help of our favourite ladies as we redefine lockdown mood-boosting moments.

Our gorgeous girl tribe has always been our support system, now more than ever, so their enthusiasm and willingness to be part of our digital shoot from home has left us truly touched. The stunning images prove that friendship, glamour and optimism will always be in style.