The Brand

CHERIE D was created in London, where designer Sherina Soni was born and raised. Sherina earned her undergraduate degree in Textiles from the #1 ranked fashion school in the world, Central Saint Martins and then specialized in couture embroidery at L’Ecole de Lesage in Paris (which embroiders for House of Chanel and Dior, to name just a few).

Sherina worked for Alexander McQueen and Nicole Farhi before starting her own couture line, CHERIE D, now with offices in London, Mumbai and Los Angeles.

Over the past decade, Sherina has been recognised for her international approach to beaded couture, designing each piece as a chef d’ oeuvre that radiates elegance with a hint of glitz and glamour. Sherina has styled prominent celebrities, socialites, artists, entrepreneurs and philanthropists from Bollywood to Hollywood and has been featured in leading publications including Vogue, Verve, Hello!, India Today, Times of India, and the Bombay Times. Sherina has won Best Dressed Awards 4 years in a row (2013-2016) and was awarded a Certificate of Excellence from Style in Me as well as Faces of The Future.